Today, Nokia stands at a fascinating fork in the road. Let's consider the facts: first, and most unavoidably, the company is the largest manufacturer of cellphones in the world by a truly sobering margin. At every end of the spectrum, in every market segment, Nokia is successfully pushing phones -- from the highest of the high-end (see ) to the lowest of the low (the ubiquitous 1100 series, which as far as we can tell, remains the ). The kind of stark dominance Nokia has built over its competition certainly isn't toppled overnight, but what might be the company's biggest asset has turned out to be its biggest problem, too: S60. In the past eight years, Nokia's bread-and-butter smartphone platform has gone from a pioneer, to a staple, to an industry senior citizen while upstarts like Google and Apple (along with a born-again Palm) have come from practically zero to hijack much of the vast mindshare Espoo once enjoyed.
So, back to that fork in the road we'd mentioned. In one direction lies that current strategy Nokia is trumpeting -- continue to refine S60 through future Symbian revisions (with the help of the Symbian Foundation) and keep pumping out pure-profit smartphones in the low to midrange while sprinkling the upper end of the market with a Maemo device here and there. In the long term, though, running two platforms threatens to dilute Nokia's resources, cloud its focus, and confuse consumers, which leads us to the other direction in the fork: break clean from Symbian, develop Maemo into a refined, powerhouse smartphone platform, and push it throughout the range.
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